News 
Novedia Agency launches a virtual campaign for Burger King and Coca Cola to promote Billboard Latin Awards
03/03/2009
Coca Cola requested Novedia Agency's help to develop a virtual promotional campaign using social networks to generate traffic to a promotional web portal and to develop a fan database using Facebook and Hi5.
The customer's objectives were:
- To validate Social Networks as an effective promotional channel.
- To develop virtual campaigns to increase brand awareness.
- To develop a virtual community in order to create brand stickiness and develop stimulate consumption.