
The solutions for M-Payment, which are currently growing, allow the acquisition of new clients and also an increase of the average revenue per user (ARPU)
An important Telecom operator wants Novedia to carry out a strategic study about the M-payment solutions developed in Africa.
The conception of this strategy, according to the regulatory and commercial specificities of the clients which are particular to the country, is a key factor of the project’ success. The study details all the existing solutions of M-payment on the African continent and describes each economic model, the customer experiences, the positioning of the service, the financial agreements with the bank contractors and distribution partners. The aim of the operator is to have all the necessary information to develop its own service in its country.