Novedia offers a comprehensive range of services including the initial outline, implementation and in-life management of multi-channel loyalty tactical campaigns and coupon-based sales promotions.
Several industries (distribution, services, consumer products…) have developed their customer relationship and sales promotion around two pillars: loyalty programs and couponing.
Both rely upon methods that are both proven and efficient but are starting to reach their limits today: low customer interaction, latency in roll-out, wide targeting, little differentiation between competitors.
Internet and mobile marketing channels enable us to go beyond such limitations and combine loyalty and couponing so that customers play an active part in their loyalty program: the right offer at the right time and to the right people.
The electronic loyalty card, embedded in mobile devices, replaces plastic cards and paper coupons. It has become a customized and interactive tool (account information access, customized discounts, product information…) complemented with additional services such as SMS alerts.
Novedia has developed a specific and comprehensive expertise in this new trend:
- Positioning in a global marketing action plan: creation from scratch or integration into existing loyalty program.
- Technical implementation of the necessary tools: mobile platform for loyalty and couponing, centralized platform to cover all channels used by the company (web, mobile or paper).
- Loyalty program and couponing promotions
- Performance tracking: promotions, customer profitability, couponing campaigns...