News 

10/11/2010
Sicap has today announced the launch of Loyalty Consulting services for its operator customers, based on the analysis and benchmarking of real customer behaviour by its partner Novedia."Some operators are alarmed by rising churn rates but do not have the benchmarking tools to judge whether their service packages are contributing to the turnover. Others are suffering from poor ARPU but need help segmenting their promotions and value-added service campaigns. Also, very frequently, operators limit their incentives due to uncertainty about Return on Investment," said Dr. Andreas Stehmann, Chief Strategy Officer of sicap.Speaking from the AfricaCom congress in Cape Town South Africa, Dr. Stehmann said, "The loyalty challenge is particularly crucial on the African continent, where competition is fierce and custom is volatile. The sicap Loyalty Consulting offer is born from a real market need first observed and discussed with a selection of our mobile operator customers in the region. We have chosen to deploy the knowledge of Novedia, a reputed marketing expertise partner with a proven track record across Africa".Sicap Loyalty Consulting deploys Novedia experience to pinpoint drivers of acquisition, retention and churn. The result for operators is a contextual action plan with recommendations that are not just industry-proven, but come with return on investment forecasts.
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