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Novedia Solutions accompanied Fnac in the multiple-line display of its m-commerce portal, by designing the mobile version of the Fnac.com website.

This version also exists on Telco portals (Vodafone Live!, Bouygues WAP and i-mode), multi-operators stand Gallery and “off portal” in order to maximize its referencing, one of the key strategy for an important traffic.

The Novedia mobile platform, connected with the Fnac website opens the possibility to consult and order products, or to access its Fnac account, just as the Web version, but adapted to the mobile ergonomics.

While keeping the same mechanism as its elder, the mobile website offers exclusive privileges just as additional loyalty points or free forwarding charges.

The device also include means to generate traffic peculiar to mobile, such as Wap Push reminder to appeal to customers and Fnac sales prospects and strengthen their loyalty on the mobile media.

But there is more ! The competition between mobile developers requires a permanent accommodation to innovation and the setting-up of new functions in accordance to the latest available abilities.

What is to come is the accommodation of the m-commerce portal for high-potential terminals, like iPhone and other tactile terminals, as well as the dematerialization, turning the audience into money… Novedia, through its practical, technical and marketing skills will be helping Fnac to face those problems.

Read more about the Fnac mobile website on our blog.