News Switzerland 
Novedia Switzerland participates in the development of Electronic Arts marketing in the European market
22/12/2008
Electronic Arts (EA) is the world's leading independent developer and publisher of interactive entertainment software for most advanced console systems such as PlayStation® 3, PlayStation®2, PSP™, Xbox 360™, Nintendo Wii, Nintendo DS™ as well as PCs, casual web-based games and games for mobile phones…
Novedia supported EA Publishing's different business units in managing their marketing research in the European market.
Novedia coordinated market research companies and quantitative and qualitative studies (choice of providers, project management) to ensure EA reached its targets. Novedia also managed best practice sharing between different countries and made adequate information accessible to assist them in developing their markets.