Customer Cases

Novedia defines and implements the US mobile strategy of a major Pan-American Web Portal with 45 million unique visitors per month.

The objective of the mission was to seize business opportunities and to maximize the potential of this web channel for the distribution of its contents.

The first phase of the strategy definition consisted in the analysis of several aspects :

- Strengths and weaknesses of the customer: in order to establish the proper baseline.

- Market evolution of the mobile consumer segment in the US

- Benchmarking of successful business models

- Competitive analysis of the internet ecosystem (media groups, operators, aggregators and content providers?

- Barriers to entry

As a result, Novedia delivered the Strategic recommendations and a detailed roll-out plan.