Agency
Usability & Design
'Design is not just what it looks like and feels like. Design is how it works.' Novedia Americac shares Steve Jobs’ conviction (CEO and founder of Apple).
Whether it’s an e-commerce website, an editorial portal or an iPhone application, Novedia Americas combines usability and design at the centre of its strategy.
To achieve this, experts in user experience and designers work together to create interfaces that give the best possible user experience. Conversion rates, bounces, adherence, loyalty: these factors are closely linked to the experience offered.
Search Engine Optimization
70% of the visits made from search engines come from natural search*
85% of internet users don’t go beyond the 3rd results page.*
SEO (search engine optimization) is one of the key elements in any digital strategy.
Novedia Agency integrates SEO as a priority right from the website design phase.
Our search experts work in collaboration with our technical, design and editorial departments in order to guarantee fully optimised websites.
This SEO expertise may be called upon during a global interface creation project or as a one-off, for a specific design and implementation assignment.
*Source : Enquiro Search Survey 2008
Web and Mobile Technologies
The diversification of mobile and web usage and the constant evolution of technologies enable us to create digital interfaces offering a richer experience every time.
Technology remains a central element that should be mastered. Novedia Americas relies on the group's know-how to cover an array of programming languages and bring appropriate answers and a complete command of all systems – from the initial big idea to its implementation.
By combining imagination and technological expertise, Novedia Americas creates solutions that enable our clients to better communicate, sell, and operate in order to increase the value of their brands, services or products.
For Novedia Americas, technology is not a constraint, it’s a valuable asset.
eMarketing & CRM
Digital marketing is characterised by the diversity of actions and channels (web and mobile) put into place to capture new clients or increase customer loyalty.
The advent of these new channels considerably changes the competitive landscape and the issues of traditional marketing. Today, it is possible to reach the consumers on a more personal level, in a closely targeted and interactive way and at a reasonable price.
Novedia Americas implements interactive, personalised and collaborative tools through rich and complete strategies that respond to the clients’ strategies:
- Which channel should I use to recruit at the best cost?
- Which recruitment operation should I put in place?
- How can I increase my client database and its value?
- How can I build and manage a community?
