News 
Novedia supports Russian operator MTS in the launch of its 3G offers
MTS's group marketing executives called upon Novedia Consulting to manage marketing contributions to the 3G group project. Similar to many 3G launches, the challenge was to define and launch the offers for the operator, with a dual purpose of generating income and image.
A team of 4 Novedia consultants defined the product portfolio, marketing plan and specifications. They also detailed the key differentiating aspects and the lines of communication to be developed around this portfolio.
4 key products were selected:
- Enriched content (music, video / TV, HD photos...) and videophony in order to associate MTS with the values of innovation, far from its image as an institutional operator. Enriched the contents enabled MTS to communicate and position themselves within entertaining and popular products with high impact on younger generations, a highly volatile and competitive segment of the Russian market.
- Videophone enabled the firm to differentiate itself from the competition and their GPRS or EDGE networks.
- Internet access gave MTS the means to offer customers high-speed broadband connection, both inside and outside their homes. In Russia and the CEI, like in many fast developing countries, Internet users are highly frustrated by the fact that fixed networks are incapable of providing businesses and households with broadband access. Access through wireless networks is a very efficient alternative solution.
- Email is the most profitable application on the high speed networks. It fulfils both personal and professional needs. G provides a much higher quality client experience than GPRS or EDGE.
Today, Novedia Consulting’s assistance has enabled the MTS group to rethink its priorities from a market point of vie since, until recently, numerous investments were initiated mainly through a technical field.
Strengthened by these achievements, the group's marketing executives widened the scope of Novedia Consulting team's assignment. As a result, we were able to contribute to many other strategic projects linked to the launch of 3G, such as content strategy, TV on mobile phones, terminals, convergent offers and setting up new strategic partnerships with other leading brands in the sector.