The progression of 3G is transforming telecom operators' business environment. Novedia participates in the fundamental decisions generated by this change and helps deliver relevant strategic developments.
The impact for operators is twicefold:
- Acquisition and loyalty programs for high-value user segments
- Definition of new "rich" services that generate new revenues..
In a first phase, Novedia is involved in the definition of marketing strategies related to 3G: which offers? which services (music, TV, photo, mobile internet, e-mail...)? Which delivery mechanism (through a portal or embedded applications)? Which user segment to address first (businesses, entrepreneurs, mass markets...)? What are the forecasted revenues?
Then Novedia participates in the launch phases by managing operational projects (team coordination, interface with technical teams…)
In-life management is the last step: Novedia contributes to the management and the promotion of the services offered in order to boost penetration and usages.