Thanks to a dual expertise in marketing and technology, Novedia assists media players in defining their mobile strategy and its implementation.
Media market trends have mainly been driven by advertisers. Though still low in volume, investment in mobile advertising campaigns will lead media players to engage in this new communication channel.
Mobile media is developing rapidly. The stakes for media players are to benefit from the advantage of being there first and to capture mobile audiences by adapting web-based models to mobile: offering mass market content generating revenue through advertising.
In the end, too many or too frequent customer contacts will create the same saturation as observed with e-mail nowadays. Companies who don't already maintain customer databases or have mobile experience will have to budget even more than companies who have pre-empted this channel. This is the reason why companies should position themselves quickly, at the early stages of this media, even though it is yet not yet mature.
Beyond these stakes, mobile offers interesting perspectives by enabling interactivity and stronger relationships with customers, as well as new contact acquisition potential.
Therefore, mobile will enhance the portfolio of offers available to advertisers, for example, as part of event-based marketing (launch of a new service, product promotions...). It is very complementary with the web as it can generate qualified audiences during extremely targeted periods of time (notably for brand awareness or buzz campaigns).