Actus Consulting

Novedia Consulting helps an African operator in its thinking about a M-payment solution.

Thu, 10 Sep 2009 16:55:50 GMT

An important Telecom operator wants Novedia to carry out a strategic study about the M-payment solutions developed in Africa.

The conception of this strategy, according to the regulatory and commercial specificities of the clients which are particular to the country, is a key factor of the project’ success. The study details all the existing solutions of M-payment on the African continent and describes each economic model, the customer experiences, the positioning of the service, the financial agreements with the bank contractors and distribution partners. The aim of the operator is to have all the necessary information to develop its own service in its country.

Novedia Consulting works with ‘Avenance Enseignement’ for the setting up of a new computer tool.

Thu, 10 Sep 2009 16:51:36 GMT

The goal is to operate the formalisation of the reporting tools, harmonise the line and structure the elements of decision making for the project steering committee.

Novedia Consulting strengthens its strategic position with famous telcos.

Wed, 06 May 2009 10:19:56 GMT

Novedia analyses their performance and identifies their growth engine (TV, digital marketing, gambling, fourth mobile licence…). The agency then examines their strategic positioning and the legal stakes on the new markets.

The study ends on pragmatic advices and a functional launch plan.

Novedia Consulting supports Virgin Mobile in its reflection about the purchase of the fourth 3G licence

Tue, 05 May 2009 12:21:20 GMT

The famous telco weighs the pros and the cons of this purchase by analyzing the financial means, the network facilities and the marketing ot the 3G offers. By owning its own network, the fourth French telco with its 1.2 millions of subscribers will be able to continue its deployment and target a new audience.

Novedia consulting develops a support program for start-ups

Fri, 03 Apr 2009 09:20:54 GMT

It's business is at the crossroads of IT networks; from electronic signature and encryption to the legalisation of dematerialized documents.

Novedia consulting is helping this start-up with it's marketing plan for launch. In this way the company, currently under development, may complete its business plan and apply for an OSEO grant.

Novedia supports major Pan-American Web Portal in its mobile strategy

Wed, 17 Dec 2008 16:32:32 GMT

The aim of this assignment was to seize business opportunities and maximize this channel's potential for content distribution.

The first phase in defining a strategy consisted of analysing several aspects:

- The client's strengths and weaknesses: what strategies have already been initiated? Which of the group's assets should be capitalized upon? What should be the level of involvement in the mobile ecosystem?

- The evolution of the market and the mobile value chain in the US

- Benchmarking of successful business models

- Competitive analysis of the Internet ecosystem (positioning of media groups, operators, aggregators and content providers)

- Barriers to entry (connections with operators, market maturity)

- Revenue perspectives

The second phase consisted of making strategic recommendations and providing a detailed roll-out plan.

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Novedia supports Russian operator MTS in the launch of its 3G offers

Wed, 17 Dec 2008 16:28:10 GMT

A team of 4 Novedia consultants defined the product portfolio, marketing plan and specifications. They also detailed the key differentiating aspects and the lines of communication to be developed around this portfolio.

4 key products were selected:

- Enriched content (music, video / TV, HD photos...) and videophony in order to associate MTS with the values of innovation, far from its image as an institutional operator. Enriched the contents enabled MTS to communicate and position themselves within entertaining and popular products with high impact on younger generations, a highly volatile and competitive segment of the Russian market.

- Videophone enabled the firm to differentiate itself from the competition and their GPRS or EDGE networks.

- Internet access gave MTS the means to offer customers high-speed broadband connection, both inside and outside their homes. In Russia and the CEI, like in many fast developing countries, Internet users are highly frustrated by the fact that fixed networks are incapable of providing businesses and households with broadband access. Access through wireless networks is a very efficient alternative solution.

- Email is the most profitable application on the high speed networks. It fulfils both personal and professional needs. G provides a much higher quality client experience than GPRS or EDGE.

Today, Novedia Consulting’s assistance has enabled the MTS group to rethink its priorities from a market point of vie since, until recently, numerous investments were initiated mainly through a technical field.
Strengthened by these achievements, the group's marketing executives widened the scope of Novedia Consulting team's assignment. As a result, we were able to contribute to many other strategic projects linked to the launch of 3G, such as content strategy, TV on mobile phones, terminals, convergent offers and setting up new strategic partnerships with other leading brands in the sector.

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